Powering Seamless
Grocery Shopping with Matajar
by Nesto
Redefining Retail with a Digital Edge
Matajar by Nesto is the official eCommerce app developed by the Nesto Group, focused on delivering groceries, fresh produce, meat, and daily household essentials across the UAE. Designed for convenience and reliability, the app brings Nesto’s trusted hypermarket experience into the digital world—allowing users to shop online and have their orders delivered right to their doorstep.
Initially launched in collaboration with Nesto Hypermarket, offering scalable digital solutions and a growing ecosystem of consumer and employee-focused apps.
Success stories
Overcoming the Challenges of Digital Retail Transformation
Creating a digital shopping experience that mirrored the scale and quality of a physical hypermarket was no small feat. Matajar needed a platform that could:
- Handle thousands of SKUs across categories
- Support real-time inventory and pricing updates
- Integrate delivery logistics for multiple regions
- Provide responsive customer service support
- Be accessible on both Android and iOS platforms
The transformation required tight coordination between digital product teams, logistics partners, and store managers to ensure seamless service across the UAE’s diverse customer base.
Features That Drive Convenience and Loyalty
Matajar’s user-centric features reflect its commitment to simplifying online grocery shopping:
- Searchable grocery catalog with fresh produce, meat, and packaged goods
- Multi-category filtering , easy reordering, and cart saving
- Secure checkout and multiple payment methods
- Real-time delivery tracking
- Customer support chat integration
These features empower users to get everything they need from a single app, reducing the need to shop from multiple sources.
Custom Experience for a Hypermarket Legacy
As Nesto transitioned into digital commerce, the design philosophy behind Matajar was clear— create an online experience as dependable and customer-friendly as the offline one. The UI was crafted to reflect Nesto’s branding while providing:
- Fast-loading product listings
- Attractive banners highlighting daily deals
- A smooth multi-step checkout process
- Mobile responsiveness and ease-of-use for all age groups
This approach made the Matajar app accessible, familiar, and reliable—especially important for loyal Nesto customers trying online shopping for the first time.
Delivery That Matches Expectation
One of the app's biggest strengths lies in its delivery ecosystem, which includes:
- Same-day delivery slots
- Doorstep drop-offs with tracking
- Safe delivery procedures during peak times
- Clear area-based delivery availability
The logistics backbone helped Matajar build customer trust quickly and encourage regular usage, especially among working families and elderly users.
Building for Today, Scaling for Tomorrow
The Matajar app currently serves customers across the UAE, with plans to expand regionally. Its modular infrastructure allows for easy integration of new features and services, such as pharmacy delivery, personal care, and more.
See How Our Tech-Driven Approach Delivers Measurable Business Value.
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